Not All Fish Oils Are the Same — And This Is the Bit Most Pet Owners Miss

Fish oil has become one of those supplements almost everyone has heard of.

Most pet owners know it can support:
• Skin and coat
• Joints and mobility
• General wellbeing

And they’re not wrong.

A quality fish oil can be a very useful addition to a pet’s routine.

But here’s the part many people don’t realise:

👉 not all fish oils are the same.

Fish Oil Is Only as Good as What’s Behind It

On the surface, many fish oils sound similar.

Omega-3s. Shiny coat. Joint support.

But the real quality comes down to:

• The source of the oil
• How it’s extracted
• Freshness and stability
• How well it’s absorbed
• What it’s paired with

These details are easy to overlook — but they make a real difference.

Why Omega-3s Matter

Fish oil is valued for omega-3 fatty acids, especially EPA and DHA.

These support:

• Joints and mobility
• Skin and coat
• Brain and cognitive function
• Heart and eye health
• A healthy inflammatory response

Pets can’t efficiently produce enough of these on their own — which is why they need to come from food or supplementation.

But Quality Varies More Than People Think

Not all fish oils deliver the same experience.

Some are:
• Heavily processed
• Less stable
• Harder to store
• Strong smelling or unpalatable
• Limited in what they actually support

That doesn’t make them “bad.”

But it does mean there’s a difference between a basic oil and one designed to offer more complete support.

Why the Source Matters

One of the biggest differences is where the oil comes from.

At Newflands, we use New Zealand hoki oil.

Hoki is a deep-water fish from the clean waters around Aotearoa New Zealand, naturally rich in EPA and DHA.

That matters because:

• Quality source = better oil
• Traceability = more confidence
• Clean, mild oil = easier daily use

Consistency matters — and your pet needs to actually take it.

The Bit Most People Miss: Fish Oil Is Vulnerable

Omega-3 fatty acids are delicate.

They can degrade when exposed to:
• Heat
• Light
• Oxygen

Which means:

👉 freshness, storage, and formulation matter more than most people realise.

Seeing “omega-3” on a label doesn’t tell the full story.

Why Pairing Matters

A great supplement doesn’t just include good ingredients.

It combines them in a way that makes sense.

We pair hoki oil with natural astaxanthin — a marine antioxidant found in salmon and krill.

Why?

Because:
• It supports cellular health
• It works alongside marine oils
• It helps support oxidative balance

And importantly — it’s fat-soluble, so it works naturally with the oil.

Why Omega-i Is Different

Omega-i isn’t just fish oil in a bottle.

It was created to provide broader daily support.

• Hoki oil → omega-3 support
• Astaxanthin → antioxidant support

Together, they support:

• Mobility and comfort
• Skin and coat
• Vitality
• Healthy ageing
• Overall wellbeing

Not just one pathway — but multiple connected systems.

👉 Learn more about Omega-i here:
https://newflands.com/products/omega-i

Why This Matters for Pet Owners

Most people don’t want to become supplement experts.

They just want to know they’re giving their pet something worthwhile.

Something:
• Clean
• Thoughtful
• High quality
• Easy to use
• Actually beneficial

Because when you’re adding something every day, it’s worth knowing whether it’s simply “fish oil”…

👉 or something designed to do more.

Because sometimes the bit most people miss is the bit that makes all the difference.

Want to understand how fish oil safety and quality really differ?

👉 Read: https://newflands.com/blogs/news/is-your-fish-oil-safe-for-dogs

Curious what supports your pet beyond standard fish oil?

👉 Read: https://newflands.com/blogs/news/what-gives-salmon-their-strength-and-colour