At Newflands, “liquid gold” started with our New Zealand Hoki Oil — the pure oil we have trusted with our own dogs for generations. Today, that same hoki oil story continues across different formats, including our soft gel capsules for pets who need easier, smaller, or less messy daily support.

When it comes to your dog’s health, you want supplements that are effective, natural, and easy to give — without compromising your values. That’s where Newflands Hoki Soft Gel Capsules shine.

Sourced from sustainably certified Hoki, the first fish species to be approved by the Marine Stewardship Council (MSC), these soft gels deliver premium omega-3 benefits in a mess-free, convenient format. Proudly made in New Zealand and trusted by pet lovers worldwide, our capsules are your go-to support for joints, coat, skin, and overall pet wellness.

Why Newflands Calls Hoki Oil “Liquid Gold”

Hoki, found in the clean southern oceans of New Zealand, is known for its naturally high levels of DHA and EPA — two powerful omega-3 fatty acids that:

• Reduce inflammation
• Support brain and eye health
• Improve joint mobility
• Promote healthy skin and a shiny coat

Unlike salmon or sardine oil, Hoki oil is lighter in smell, gentler on the stomach, and sustainably harvested — making it better for your pet and better for the planet.

Hoki Oil in Different Formats

We heard your pain: messy oils, fussy pets, and travel nightmares. So we made it easy.

Our Hoki Soft Gel Capsules are:

• Pre-measured and easy to dose — each small capsule is ideal for pets up to 1.25kg, making it simple to adjust based on your pet's weight
• Low-odor — less fishy smell, more cuddles
• Portable & shelf-stable — great for travel, kennels, or busy pet parents
• Versatile — feed whole, mix into food, or hide in a treat (they’re small and easy to swallow)

Whether you’ve got a teacup poodle, a senior retriever, or a curious cat — these soft gels make daily supplementation clean, convenient, and stress-free.

A note from Fiona

I first trusted Newflands Hoki Oil with my own Newfoundlands, starting with Rosie. Over time, it became one of those simple daily supports I kept coming back to because I could see why quality, source, and consistency mattered. That is why I still talk about hoki oil as “liquid gold” — not because it is magic, but because the right oil, used consistently, can be incredibly valuable in a pet’s daily care routine.

At Newflands, we believe in pet wellness with a conscience. That’s why our Hoki is:

• MSC-Certified Sustainable
• Wild-caught from pristine New Zealand waters
• Cold-extracted for maximum omega retention
• Encapsulated under strict quality controls right here in New Zealand

Every bottle is made with traceability, care, and integrity — because we’re pet parents too.

Perfect For:

• Senior dogs with stiff joints
• Active pups needing recovery support
• Pets with itchy or flaky skin
• Cats needing a clean omega-3 boost
• Owners who value natural, NZ-made wellness solutions

 

 What Pet Parents Are Saying

"The soft gels are a lifesaver! My Labrador used to hate fish oil, but now she takes it like a treat. Her coat’s never looked better!"
— Petra, Coroschka Cattery

“We travel a lot for shows — the capsules make it so much easier. Plus I trust the sourcing 100%.”
— Julie, Dog Show Enthusiast

Common Questions About Hoki Oil for Pets

Why is Newflands Hoki Oil called liquid gold?

Newflands Hoki Oil is called “liquid gold” because it is a premium New Zealand marine oil that supports skin, coat, joints, mobility, and daily wellbeing in dogs and cats. For us, the phrase also reflects the value of a clean, traceable hoki oil source that we have trusted with our own dogs for generations.

Is hoki oil good for dogs and cats?

Hoki oil can be a useful daily source of marine omega-3 EPA and DHA for both dogs and cats. These omega-3s help support skin, coat, joint mobility, comfort, and overall wellbeing. The key is choosing a quality oil from a traceable source and using it consistently as part of your pet’s normal care routine.

Is hoki oil different from salmon oil?

Yes. Hoki oil and salmon oil both provide marine omega-3s, but they come from different fish species and can differ in smell, taste, fatty acid profile, sustainability, handling, and suitability for sensitive pets. Newflands uses New Zealand hoki oil because it is traceable, mild, marine-based, and fits our focus on responsible pet wellness.

How do I use hoki oil for my pet?

Hoki oil can be added to your pet’s food daily, either as a liquid oil or in a capsule format, depending on what suits your pet best. Liquid oil is useful for larger dogs or pets who enjoy it mixed through meals, while capsules can suit smaller pets, travel, kennels, or owners who want less mess. Always follow the product directions and adjust for your pet’s size.

How long does hoki oil take to support skin and coat?

Every pet is different, but many owners notice coat and skin changes gradually with consistent daily use. Some pets may show a softer or shinier coat within a few weeks, while joint and mobility support may take longer. Hoki oil is best thought of as steady daily support, not an overnight fix.

Frequently Asked Questions about Hoki Capsules (FAQ)

Q: How many capsules should I give my pet?
Each capsule is sized for pets up to 1.25kg. For example, an 8kg dog would need about 6–7 capsules per day. You can give them whole or squeeze them over food. Always adjust to suit your pet’s size and needs, or consult your  vet. They may even stock them!

Q: Can I give these to my cat?
Yes! Many cat owners find the small size and mild taste make these perfect for feline wellness. Just use the quantity based on your cat's weight.

Q: How do these compare to other fish oils?
Our Hoki oil is sustainably harvested, gentler in smell, and rich in omega-3s — without the mess of traditional liquid oils. Plus, it’s made in New Zealand with full traceability.

 Ready to Try the Cleanest Fish Oil on the Planet? Be your furbaby's hero today.

 Shop Hoki Soft Gel Capsules Now
 Sustainable , Pet-Approved, Made in New Zealand

🐾 Soft Gels vs. Traditional Fish Oil: What’s Best for Your Pet?

Feature	Newflands Hoki Soft Gel Capsules	Traditional Fish Oil (Liquid Bottles)
Omega-3 Source	Hoki – sustainably caught in NZ	Often salmon or sardine (mixed origin)
Sustainability Certified (MSC)	✅ Yes	❌ Not always certified
Mess-Free & Easy to Use	✅ Yes – no spills or drips	❌ Can be messy and smelly
Portion Control	✅ Pre-measured (1 capsule per 1.25kg)	❌ Harder to dose consistently
Travel-Friendly	✅ Compact & shelf-stable	❌ Needs refrigeration (some brands)
Taste & Smell	✅ Mild-smelling, low odor	❌ Strong fishy scent
Great for Cats & Small Dogs	✅ Tiny capsule size	❌ Often too strong or awkward to feed
Shelf Life	✅ Longer – less oxidation risk	❌ Can go rancid quickly once opened
Encapsulation & Quality Control	✅ Made in NZ with traceability	❌ Varies by brand and source
Versatility	✅ Feed whole, mix in food, or hide	❌ Usually must be mixed in food

Further reading

Seeing small changes in your pet over time?

Marine Stewardship Council: New Zealand hoki

Is Your Fish Oil Actually Safe? What Most Owners Miss

Not All Fish Oils Are the Same