Is Hoki Oil a Complete Food? Understanding Supplements, Vitamin E, and Your Pet’s Health

At Newflands, we’re proud to offer our signature Hoki Oil—sustainably sourced from the clean waters of New Zealand and gently processed to retain its natural goodness. We often receive thoughtful questions from our customers, such as:

“I noticed your oil does not contain vitamin E. I thought feeding omega oils without vitamin E can create a vitamin E deficiency. Is this correct?”
This is an excellent and important question, and we’re here to unpack it with care.

Hoki Oil is a nutritional supplement, not a complete diet. This means it’s designed to be added to your pet’s usual meals—not used on its own. Think of it like fish oil capsules for people: a way to enhance overall nutrition, not replace daily meals.

Newflands Hoki Oil is rich in Omega-3 fatty acids, especially DHA (docosahexaenoic acid) and EPA (eicosapentaenoic acid), which have been shown to support a shiny coat, joint mobility, heart and brain function, and overall immune health. When used consistently, it’s an excellent way to boost long-term wellbeing in pets of all ages.

It’s true that increasing Omega-3 intake can raise the body’s need for antioxidants, such as vitamin E. That’s because Omega-3s are more prone to oxidation, which can lead to cellular stress if not balanced with antioxidants. However, we’ve designed our oil carefully to remain naturally stable without needing added preservatives or vitamin E.

Our Hoki Oil is cold-extracted and minimally processed to preserve freshness. It’s bottled quickly without heat or harsh chemicals and contains small amounts of naturally occurring vitamin E from the fish itself. This makes it a clean, effective supplement when fed alongside a complete and balanced diet. Most commercial pet foods already contain added vitamin E. For pets on homemade, raw, or restricted diets, or if you're combining several omega supplements, it’s always wise to consult your vet or an animal nutritionist for personalised guidance.

We believe in keeping things pure, ethical, and transparent. That’s why we use sustainably caught, MSC-certified Hoki from New Zealand waters. Our extraction process avoids heat and chemicals, and every batch is produced in a human-grade facility under strict quality control protocols.

There are no fillers, synthetic preservatives, or additives—just pure, natural fish oil, gently processed and bottled with care. We go the extra mile so you can feel confident you’re giving your pet the best.

When used as part of a complete, balanced diet. While Hoki Oil does not contain added vitamin E, it is safe and beneficial for pets who already receive adequate nutrients through their food. If your pet is eating a quality commercial food, they’re likely getting all the vitamin E they need.

If your pet is on a raw, homemade, or limited diet, or if you're using several omega supplements together, checking in with your vet or an animal nutritionist is a smart step. Every pet is unique, and nutritional balance matters.

Newflands Hoki Oil is a supplement, not a complete food, but when paired with a balanced diet, it offers powerful nutritional benefits. It supports your pet’s health naturally, without unnecessary additives, and is safe even without added vitamin E when fed appropriately.

We’re proud to bring you a clean, sustainable, New Zealand-made product that supports your pet’s wellness at every stage of life.