Pure Treats for Dogs and Cats

Pure Treats – The Lucky Dip Treat Bag

Newflands Pure Treats are our lucky dip mix of freeze-dried goodies for dogs and cats. Each bag may include a variety of Hoki, lamb, veal, chicken, meat, or offal, depending on what we have available from our freeze-drying batches.

They are perfect for pets who enjoy variety — and for owners who don’t mind a little surprise. Every bag is different, making Pure Treats a fun way to let your pet sample different Newflands treats.

Because these are freeze-dried meat and fish treats, store unopened bags in the freezer for maximum freshness. Once opened, keep a small amount in an airtight container in the fridge and use within 3 days. Return the rest to the freezer.

With a variety of meats, fish, and offal to sample, every pet palate has something to get excited about.

Frequently Asked Questions About Newflands Pure Treats

What is in Pure Treats?

Pure Treats are our lucky dip surprise bag. Each bag may contain a mix of freeze-dried Hoki, lamb, veal, chicken, meat, or offal, depending on what is available from our freeze-drying batches. Every bag is different, making it a fun variety pack for cats and dogs who enjoy trying new treats.

How should I store Pure Treats?

For best freshness, store unopened bags in the freezer. Once opened, keep a small amount in an airtight container in the fridge and use within 3 days. Return the rest to the freezer in an airtight container.

How many Pure Treats should I give my pet?

Treats are treats — you know your pet best. Use Pure Treats as training rewards, occasional snacks, or special treats throughout the day. Feed in moderation alongside your pet’s normal balanced diet.

Can I use Pure Treats for training?

Yes. Pure Treats can make excellent high-value training rewards because every bag contains a variety of freeze-dried meat, fish, or offal pieces. Use small pieces and feed in moderation.

Are Pure Treats suitable for both cats and dogs?

Yes. Pure Treats are suitable for both cats and dogs who enjoy freeze-dried meat, fish, or offal treats. Because every bag can be different, introduce slowly if your pet is new to any of the proteins included.

Why are they called Pure Treats?

They are called Pure Treats because they are made from simple freeze-dried meat, fish, or offal pieces with no fillers, grains, or artificial ingredients. Each bag is a lucky dip mix, but the idea is simple: real ingredients, gently freeze-dried.

A note from Fiona

Newflands Pure Treats are a practical way to make the most of our freeze-drying batches while giving pets a fun variety of real New Zealand meat, fish, and offal treats. As a former veterinary nurse, teacher, Newfoundland breeder, and lifelong animal lover, I like products that are simple, useful, and reduce waste where possible.

Further reading

Why Your Pet’s Health Changes

Ministry for the Environment: Reducing food waste

You may also find these helpful:

Hoki Treats

Health Treats

Liver Treats

Newflands Pet Wipes