Why Hoki Oil Can Help Your Pet Thrive

If you’re a pet parent who wants the very best for your furry family member, here’s a delicious little secret from the clean, deep waters of New Zealand: Hoki Oil.

What is Hoki?

Hoki, also known as Blue Grenadier (Macruronus novaezelandiae), is a deep-sea whitefish native to the pristine oceans surrounding New Zealand and Australia. It’s a slender, silvery fish — not a household name like salmon, but in the world of pet wellness and sustainability, it’s a superstar.

So why should your pets be getting their daily dose of Hoki Oil? Let’s dive in.

🐾 1. Ocean-Fresh Nutrition That Pets Love

Hoki Oil is packed with:

• Omega-3 fatty acids (EPA & DHA) – promoting glossy coats, joint support, and healthy heart function.
• Natural anti-inflammatory properties – great for pets with arthritis, itchy skin, or allergies.
• High palatability – even picky eaters lap it up!

Unlike some fish oils that smell overly "fishy" or are heavily processed, Newflands Hoki Oil is cold-pressed, fresh, and bottled right here in New Zealand — straight from sea to bowl.

🌍 2. Certified Sustainable by the Marine Stewardship Council (MSC)

We’re proud to source from one of the first fisheries in the world to be MSC-certified. That blue MSC tick on Hoki means:

• Ethical harvesting
• Fishery sustainability
• Respect for marine biodiversity

Did you know? Hoki was the first fish species globally to be certified as sustainably fished by the MSC — and still appears on their approved list today.

🧬 3. Backed by Real Pet Owners and Vets

Many top veterinarians and nutritionists now recommend Hoki Oil for pets with:

Joint stiffness or mobility issues

Skin irritation or dull coats

Cognitive aging

General inflammation

Think of it as a daily booster for lifelong vitality — naturally.

I first started using hoki oil because I wanted better daily support for my own dogs, starting with Rosie. Over time, it became one of those simple supports I trusted because I could see the value of a quality marine oil used consistently. That is why Newflands Hoki Oil has never been just another fish oil to me — it is part of our story, our dogs, and our Love of Land and Sea approach.

🐶 Why Newflands is the Gold Standard

At Newflands, we were the first to bring Hoki Oil to the pet wellness market over a decade ago. Our founder, Fiona Robertson, combined her background in veterinary nursing with a deep love for animals to create a clean, honest, and effective supplement. Read more about her journey here Our Story

Explore our full Hoki Oil Collection to find the perfect size or blend for your pet — from daily doses to bulk bottles.

🌟 Real Reviews from Real Pet Lovers

“What a great product! Have tried a few others out in the market place in the past, and think that this one may be actually helping our 13-year-old lab. A perfect no-mess dispenser too! Exceptional service, and shall be buying again.”
— Judy, via Discover Me

“My dog noticed the smell immediately and straight away was obviously keen to try the stuff out. I added a couple of squirts to her bowl, and she ate her food with more zest than ever before. I am also happy to report that the fish oil does wonders for our animals' coats. Our dog is a Rottweiler, and her coat is jet black. The fish oil has given her coat its beautiful shiny, jet black look once again.”
— Tess, via KIWIreviews

💙 From Our Ocean to Your Home

When you give your pet Newflands Hoki Oil, you’re giving them:

•  Fresh, powerful nutrition
•  A cleaner conscience
•  A dose of deep-sea love

👉 Shop Now at Newflands

Common Questions About Hoki Oil for Pets

Is hoki oil good for dogs and cats?

Yes. Hoki oil provides marine omega-3 fatty acids EPA and DHA, which help support skin, coat, joint mobility, heart, brain, and general wellbeing in dogs and cats. The key is choosing a quality, traceable oil and using it consistently as part of your pet’s daily routine.

Why is New Zealand hoki used in Newflands Hoki Oil?

Newflands uses New Zealand hoki because it is a traceable marine source of omega-3 EPA and DHA, sourced from a fishery known for strong sustainability management. For us, hoki fits the Newflands values of quality, responsible sourcing, and practical daily pet wellness.

How often should I give my pet hoki oil?

Hoki oil is designed to be used consistently as part of your pet’s daily routine. Small daily amounts are usually more useful than occasional large amounts, because omega-3 support works best over time. Always follow the product directions for your pet’s size and check with your vet if your pet has a medical condition or is on medication.

Can hoki oil help with skin and coat?

Hoki oil provides marine omega-3 EPA and DHA, which help support healthy skin and a glossy coat from the inside out. Some pet owners notice softer coats, less dryness, and better overall coat condition with consistent use, especially when hoki oil is part of a wider routine that includes good food, grooming, and vet care when needed.

Is hoki oil a good daily supplement for senior pets?

Hoki oil can be a useful daily supplement for senior dogs and cats because marine omega-3 EPA and DHA help support joint mobility, comfort, skin, coat, heart, brain, and overall wellbeing. It is not a replacement for veterinary care, but it can be part of a sensible daily support routine as pets age.

Learn More

Explore Newflands Hoki Oil

Learn more about Fiona and Newflands

You may also find these articles helpful:

Why Hoki Oil Is Called Liquid Gold for Your Pet

Is Your Fish Oil Actually Safe?

Not All Fish Oils Are the Same

Further reading
MPI: Fishing and aquaculture in New Zealand