Newflands Hoki Fish Oil for Dogs & Cats
Newflands Hoki Fish Oil for Dogs & Cats
- Wild-Caught New Zealand Hoki
- Veterinary Developed
- MSC Certified Sustainable
- Trusted Since 2010
Most pet owners start with Hoki Oil
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Made with human-grade ingredients in facilities that meet human food safety standards - because your pet deserves the best quality.
Support your pet's skin, coat, joints, and overall wellbeing with pure New Zealand Hoki Oil — a clean, low-allergen marine oil trusted by pet owners since 2010.
Key Benefits
- Supports healthy skin and a glossy coat
- Helps maintain joint mobility and comfort
- Gentle, low-allergen option for sensitive pets
- Easy to add to daily meals
- Suitable for both dogs and cats
What You May Notice
- A softer, shinier coat
- Less scratching or irritation
- Improved comfort and movement
- Better overall wellbeing over time
Why Choose Newflands Hoki Oil
Wild-Caught New Zealand Hoki
Clean, marine-based omega source from pristine NZ waters
MSC Certified Sustainable
Responsibly sourced from a globally recognised fishery
Veterinary Developed
Created with real-world animal health experience
Trusted Since 2010
Used by pet owners for over a decade
Why I Created This
I created Newflands after my Newfoundland Rosie needed better support. What started as a personal solution became something I trusted for my own dogs — and now something pet owners across New Zealand rely on every day.
Ingredients
- 100% Hoki oil
- Species: Macruronus Novaezelandiae
- EPA: 62mg/ml
- DHA: 105 mg/ml
No fillers. No additives. Just pure New Zealand Hoki oil.
How to Use
Simply add to your pet's food daily. Suitable for both dogs and cats.
- 1 pump = 2ml
- Daily dosage:
- 1-25 kg: 1-2 pumps
- 25+ kgs: 3-4 pumps
Loading Dose: This product can be increased with no side effects and may speed up results. Try doubling the dose for the first 2 weeks, then return to the regular maintenance dose.
Storage
Store below 25°C in a cool, dark place. Once opened, refrigerate and use within 3 months for optimal freshness. Note: If stored below 15°C, the oil may thicken like butter due to natural solid fats - this is completely normal! Simply warm to room temperature before use. The 1L refill can be frozen for up to 2 years.
FAQ
What pets can use Hoki Oil?
Suitable for both dogs and cats of all ages.
Is this suitable for sensitive pets?
Yes, Hoki is considered a gentle, low-allergen fish source.
How long does it take to see results?
Many pet owners notice improvements in coat and skin condition over time with consistent use. Most see shinier coats and reduced itching within 2-4 weeks (or sooner with a loading dose). Joint mobility improvements may take 6-8 weeks of consistent use.
Can I use this long term?
Yes, Hoki Oil is designed for daily use as part of your pet's ongoing routine.
Is this better than salmon oil?
Hoki is a naturally low-allergen fish, making it a gentler option for sensitive pets.
Will my pet like it?
Most pets love the taste and happily eat it with their food.
Not intended for human consumption.
Sustainability & Packaging
Our Approach to Sustainability
At Newflands, sustainability is not a single claim — it’s a series of conscious choices.
We source our Hoki from New Zealand’s MSC-certified fishery, supporting responsible, traceable practices from ocean to product.
Our business operates with solar energy and we continue to make improvements to reduce our environmental footprint wherever possible.
Our bottles are recyclable in New Zealand, and we aim to use practical, durable packaging that protects product quality while minimising waste.
We believe in doing better where we can — and continuing to improve as we grow.