Why Hoki Oil is the Secret to a Healthier, Happier Pet!
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Why Hoki Oil is the Secret to a Healthier, Happier Pet!
If you’re a pet parent who wants the very best for your furry family member, here’s a delicious little secret from the clean, deep waters of New Zealand: Hoki Oil.
What is Hoki?
Hoki, also known as Blue Grenadier (Macruronus novaezelandiae), is a deep-sea whitefish native to the pristine oceans surrounding New Zealand and Australia. It’s a slender, silvery fish — not a household name like salmon, but in the world of pet wellness and sustainability, it’s a superstar.
So why should your pets be getting their daily dose of Hoki Oil? Let’s dive in.
🐾 1. Ocean-Fresh Nutrition That Pets Love
Hoki Oil is packed with:
- Omega-3 fatty acids (EPA & DHA) – promoting glossy coats, joint support, and healthy heart function.
- Natural anti-inflammatory properties – great for pets with arthritis, itchy skin, or allergies.
- High palatability – even picky eaters lap it up!
Unlike some fish oils that smell overly "fishy" or are heavily processed, Newflands Hoki Oil is cold-pressed, fresh, and bottled right here in New Zealand — straight from sea to bowl.
🌍 2. Certified Sustainable by the Marine Stewardship Council (MSC)
We’re proud to source from one of the first fisheries in the world to be MSC-certified. That blue MSC tick on Hoki means:
- Ethical harvesting
- Fishery sustainability
- Respect for marine biodiversity
Did you know? Hoki was the first fish species globally to be certified as sustainably fished by the MSC — and still appears on their approved list today.
🧬 3. Backed by Real Pet Owners and Vets
Many top veterinarians and nutritionists now recommend Hoki Oil for pets with:
- Joint stiffness or mobility issues
- Skin irritation or dull coats
- Cognitive aging
- General inflammation
Think of it as a daily booster for lifelong vitality — naturally.
🐶 Why Newflands is the Gold Standard
At Newflands, we were the first to bring Hoki Oil to the pet wellness market over a decade ago. Our founder, Fiona Robertson, combined her background in veterinary nursing with a deep love for animals to create a clean, honest, and effective supplement. Read more about her journey here Our Story
Explore our full Hoki Oil Collection to find the perfect size or blend for your pet — from daily doses to bulk bottles.
🌟 Real Reviews from Real Pet Lovers
“What a great product! Have tried a few others out in the market place in the past, and think that this one may be actually helping our 13-year-old lab. A perfect no-mess dispenser too! Exceptional service, and shall be buying again.”
— Judy, via Discover Me
“My dog noticed the smell immediately and straight away was obviously keen to try the stuff out. I added a couple of squirts to her bowl, and she ate her food with more zest than ever before. I am also happy to report that the fish oil does wonders for our animals' coats. Our dog is a Rottweiler, and her coat is jet black. The fish oil has given her coat its beautiful shiny, jet black look once again.”
— Tess, via KIWIreviews
💙 From Our Ocean to Your Home
When you give your pet Newflands Hoki Oil, you’re giving them:
- ✅ Fresh, powerful nutrition
- ✅ A cleaner conscience
- ✅ A dose of deep-sea love